Privacy Policy

Privacy Policy At, we are dedicated to protecting the privacy of our users. Our revised Privacy Policy, effective August 1, 2016, aims to clarify how we collect and use your personal information. Here are the highlights and reasons behind some of the important updates we've made: Privacy Principles: We developed a new set of principles to share our organization's core values and how we approach privacy at Details specific to user type: We included a new table to explicitly state how personal information is used, depending on how you access our site or give directly to our organization. Payment information: Thanks to recent upgrades to our checkout process, our website never processes or stores your credit card number on our servers. Children's Privacy: With the launch of student-led projects, we created a new section to clarify how we collect, use and protect student information shared through the use of our website. Think It Up: We have included a new section that pertains to donors who visit our site via our partner, Think It Up (a program of the Entertainment Industry Foundation), in launching student-led projects. Contact us: You can now reach us directly at about our general privacy practices or specific concerns about your personal information. About SchoolMagicBox MagicBox is a company with the mission to facilitate parents and schools in fundraising and communication. We aim to engage the public in public, public charter, private and parochial schools by giving people a simple, accountable and personal way to address educational inequity. We envision a nation where children in every community have the tools and experiences needed for an excellent education. Privacy Principles Transparency is one of our core values here at With that in mind, we have developed a privacy policy (this "Privacy Policy") that details how we collect, protect, disclose, and use the information our users provide through their use of the website (, application programming interface (our "API") other sites owned and operated by, and through any direct giving apart from the sites above. Our Privacy Policy is guided by our core values: Relentlessness: We take your privacy seriously and will make our best efforts to protect your personal information. User focus: We will never sell your personal information. As a nonprofit organization, we work for our mission, not a profit. Ingenuity: The information we collect is used to provide the best experience for teachers, donors and ultimately students, and to find new ways that help us provide you with a delightful experience. Flexibility: We make sure to give you access to and control over your information, providing options that best meet your needs. Transparency: We service several types of users, so we strive to create a policy that is appropriate and understandable for each customer. If you have any questions about our policy, don't hesitate to contact us at Teamwork: Our website is intended for users over the age of 18, but because we serve PreK-12 classrooms, we team up with teachers to help them ensure that their students' personal information is protected. Collection and Use of Your Information Information we collect directly from you: We ask for different personal information depending on how you interact with our website. We currently identify our users as either of three categories: PTA: Users over 18 years of age (according to our Terms of Use) who are elected officers in a PTA or PA. Parents: Parents, legal guardians, grandparents, or anyone in parental relation to a student in a school as defined by NYS Law. Teachers:Full-time PreK-12 public school teachers who have set up a teacher account to post projects on our website. All teacher accounts are created with a corresponding donor account. Information that we automatically collect during your visit to our website Our web server automatically recognizes and collects the domain name and IP address of visitors to our website, and we use cookies to track the pages you've visited on our website. This allows us to provide visitors to our website with certain conveniences, such as delivering projects specific to your location, or pre-populate user information during checkout. We also use cookies to track the path of users through our website, and to keep track of how they arrived at our website (for example, via a search engine). We also collect aggregate tracking information derived mainly from tallying page views throughout our website, and we use Google Analytics Demographics and Interest Reporting to access third-party audience data such as age, gender and interests on an aggregate basis. How we protect your information Your privacy is important to us, and we use technical safeguards designed to preserve the security of your personal information and protect it from unauthorized use or disclosure. We understand, however that no system is perfect, and we cannot ensure or warrant the security of any or all of the personal Information you transmit through our website. employees, volunteers, interns and contractors ("agents") must have a legitimate business reason (i.e., related directly to furthering our mission) to access personal information you provide. Following the industry's best practices, agents must log in using two-factor authentication and we take steps to limit the amount of access to the minimum level needed to achieve each agent's purpose. How we share, publish and transfer your information We do not sell, trade, or share your personal information to or with others without your explicit consent. We indicate in your account profile which portion of the information you provide will be made public, and offer options for you to control how much information is disclosed. We have outlined the ways in which we may share your information below. In cases where we share your information with third parties (for example, an employer or website analytics service provider), our Privacy Policy does not govern the privacy practices of such third parties and we ask that you refer to their respective privacy policies for details on their use of your information. Donors: When required by law: We may share your personal information, if deemed necessary, in our good faith judgment, to comply with laws or regulations of a governmental or regulatory body or in response to a valid subpoena, warrant or order or to protect the rights of our organization or others. Teachers: When required by law: We may share your personal information, if deemed necessary, in our good faith judgment, to comply with laws or regulations of a governmental or regulatory body or in response to a valid subpoena, warrant or order or to protect the rights of our organization or others. Verification of affiliation and eligibility:If you indicate in your account profile that you are a part of any professional affiliations (for example, Teach for America, NEA or New York Teaching Fellow), we may share your full name, email address and phone number with the partner organization or another member of the organization in order to verify your affiliation. These partners are only authorized to use this information for the purpose of verification. Similarly, we may share your full name, email address and project information with your school administrators or colleagues to confirm that you are eligible to use or take part in certain funding opportunities. Anonymized data sharing We publish insights gained through user activity on our website (and welcome the public to do the same) in the reports available at However, we will never publicly disclose your personal information in these reports. How We Protect Children's Privacy As an organization that serves students in public school classrooms, we take safety and privacy of children seriously. Our website is not meant to be used by children under the age of 18, unless with explicit parental consent as detailed in our User Agreement. We do not knowingly collect or solicit information from anyone under the age of 13. In the event that we learn that we have collected personal information from a child under the age of 13 without parental consent, we will delete that information as soon as practicable from our server. If you believe that we might have any information collected from a child under the age of 13, please contact us at Here are the ways in which we work with classroom teachers to ensure the protection of student information: Teacher account photos are vetted by our project screeners to ensure there are no close-up photos of students or personally identifiable information in their photos. Photos of students are optional and require permission from a parent or guardian before being submitted for use on our site. When constructing Thank-You packages, teachers are given photo safety guidelines, which prohibit personally identifiable information and close-up photos of students. Any personally identifiable information included in thank-you notes from students (for example, full name, email address or phone number) is removed by our team before being sent to donors. Teachers who create a Student-led Project are required to ensure that all students taking part in the project are over the age of 13. These students may share their first name and contact information, the latter only for internal use by How You Can Access and Adjust Your Information You may correct your account information at any time by logging into your online account. You have the right to request access to the personal information that we record about you. You also have the right to request corrections, amendments and deletions of any of your personal informations in our possession. To make these changes or cancel your account, please email us at privacy at Information collected automatically Like most web-based services, we (or our service providers) may automatically receive and log information on our server logs from your browser or your device when you use the Service. For example, this could include the frequency and duration of your visits to SchoolMagicBox (similar to TV ratings that indicate how many people watched a particular show). If you use SchoolMagicBox on different devices, we may link the information we collect from those different devices to help us provide a consistent Service across your different devices. If we do combine any automatically-collected information with personal information, we will treat the combined information as personal information, and it will be protected as per this Privacy Policy. The technologies and information we automatically collect include: Cookies and other similar technologies: We (or our service providers) may use various technologies to collect and store information when you visit our Service including, clear GIFs (also known as “web beacons”), “tags”, “scripts”, and “cookies”. We use both session and persistent cookies: a session cookie disappears after you close your browser; a persistent cookie remains after you close your browser (although it can be removed) and may be used by your browser to identify you on subsequent visits to the Service. We may also use, collect and store information locally on your device using mechanisms such as browser web storage (including HTML 5). Like many services, SchoolMagicBox uses these technologies to tailor the Service for you, and to help the Service work better for you - for example, by remembering your language preferences. Please read our Cookie Policy for more details, including how to remove or modify your cookie settings. Device information: We collect device-specific information such as your operating system, hardware version, device settings, file and software names and types, battery and signal strength, and device identifiers. This helps us measure how the Service is performing, improve SchoolMagicBox for you on your particular device, and send you push notifications if you’ve opted in to receive them. Log information: Like most online services, when you use our Service, we automatically collect and store certain information in our server logs. Examples include things like: Details of how you used our service, such as your activity on the Service, and the frequency and duration of your visits to the SchoolMagicBox Website or SchoolMagicBox App (similar to TV ratings that indicate how many people watched a particular show) Telephony log information like your phone number and SMS routing information IP Address Device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL This information helps us make decisions about what we should work on next - for example, by showing which features are most (or least!) popular. Location information: When you use our Service we may collect and process information about your geographic location, for example through GPS, Bluetooth, or WiFi signals. We collect both coarse (i.e., city-level) location data and precise location data. If we collect precise geolocation information (“precise” meaning sufficient to identify street name and name of city or town) from you (such as when a teacher is searching for a school), we ask for your explicit opt-in permission. We do not collect precise geolocation data from students. We will not store or track your device location on an on-going basis or without your permission. We do not share precise geo-location data with third parties, other than our service providers as necessary to provide the Service. If you no longer wish to allow us to track your location information, you may opt-out at any time by turning it off at the device level. Messaging: As a teacher or school leader, you can privately message with individual parents that have signed up for the Service, or send broadcast messages to all parents at once, using SchoolMagicBox features. As a teacher, school leader, or parent, your name and profile photo may be displayed to the person with whom you are messaging, and if you are a teacher or school leader, you may receive a ‘read receipt’ showing how many parents have read your message. Please be aware that by using a broadcast messaging feature any messages, photos, videos or other content shared can be viewed by all parents, teachers and school leaders that are members of that class or school, respectively. In the case that a photo or video is shared in a broadcast message, showing a student who does not want photos taken of him/her (or whose parent does not want photos taken of him/her), the student or parent can contact us at to remove it. We will store messages, and any content sent with the messages (e.g., photos), to provide the Service, and to help teachers and school leaders keep a log of their communications with parents. How does SchoolMagicBox use the information it collects? First and foremost, you should know that SchoolMagicBox does not sell or rent any of your, or your child’s, personal information to any third party for any purpose - including for advertising or marketing purposes. Third-party advertising is not permitted on SchoolMagicBox . We use the information we collect from you to provide you with the best SchoolMagicBox experience. More specifically, this information is used to: Provide and improve the Service, for example by developing new products and features Respond to your requests for information or customer support Customize the Service for you, and improve your experience with it Send you information about new features and SchoolMagicBox products we believe you may be interested in Most crucially, to protect our community by making sure the Service remains safe and secure We use automatically collected information (described in the "Information collected automatically" section above) to provide and support our Service, and for the additional uses described in this section of our Privacy Policy. Will SchoolMagicBox share any information it collects? First and foremost, you should know that SchoolMagicBox does not sell or rent your (or your child's) personal information to any third party for any purpose - including for advertising or marketing purposes. Furthermore, we do not share personal information with any third parties except in the limited circumstances described in this Privacy Policy: Other Users You Share and Communicate with on SchoolMagicBox : No teacher, school leader or parent are made available to the general public through our Service. Furthermore, students cannot share their account information (except their avatar) with anyone on SchoolMagicBox . If you are a teacher, school leader, or a parent, you may choose to share information or content through the Service with other SchoolMagicBox teachers, school leaders, or parents - for example, things like your account information, or other information you share with teachers, school leaders, or parents you are messaging through SchoolMagicBox Messaging, or our other collaboration features. Please keep in mind that information (including personal Information or children's personal information) or content that you voluntarily disclose to others - including to other SchoolMagicBox users you interact with through the Service (such as messages you might send other users or other teachers and school leaders you collaborate with) - can be viewed, copied, stored, and used by the people you share it with. We cannot control the actions of people with whom you choose to share information. Third-party integrations on our Service: When, as a teacher, school leader, or parent, you use third-party apps, websites or other services that use, or are integrated with, our Service, they may receive information about what you post or share. For example, when you invite others via Facebook or Twitter, these services receive the information that you share through this functionality, and information that you are sharing from SchoolMagicBox . Information collected by these apps, websites or integrated services is subject to their own terms and policies. Analytics Services: We use analytics services, including mobile analytics software, to help us understand and improve how the Service is being used. These services may collect, store and use information in order to help us understand things like how often you use the Service, the events that occur within the application, usage, performance data, and from where the application was downloaded. A current list of analytics providers that we use is located here. Aggregated Information and Non-Identifying Information: We may share aggregated, non-personally identifiable information publicly, including with users, partners or the press in order to, for example, demonstrate how SchoolMagicBox is used, spot industry trends, or to provide marketing materials for SchoolMagicBox . Any aggregated information shared this way will not contain any personal information. Legal Requirements: We may disclose personal information if we have a good faith belief that doing so is necessary to comply with the law, such as complying with a subpoena or other legal process. We may need to disclose personal information where, in good faith, we think it is necessary to to protect the rights, property, or safety of SchoolMagicBox , our employees, our community, or others, or to prevent violations of our our Terms of Service or other agreements. This includes, without limitation, exchanging information with other companies and organizations for fraud protection or responding to government requests. Sharing with SchoolMagicBox Companies: Over time, SchoolMagicBox may grow and reorganize. We may share your personal information with affiliates such as a parent company, subsidiaries, joint venture partners or other companies that we control or that are under common control with us, in which case we will require those companies to agree to use your personal information in a way that is consistent with this Privacy Policy. Change of control: In the event that all or a portion of SchoolMagicBox or its assets are acquired by or merged with a third party, personal information that we have collected from users would be one of the assets transferred to or acquired by that third party. This Privacy Policy will continue to apply to your information, and any acquirer would only be able to handle your personal information as per this policy (unless you give consent to a new policy). We will provide you with notice of an acquisition within thirty (30) days following the completion of such a transaction, by posting on our homepage, or by email to your email address that you provided to us. If you do not consent to the use of your personal information by such a successor company, you may request its deletion from the company. In the unlikely event that SchoolMagicBox goes out of business, or files for bankruptcy, we will protect your personal information, and will not sell it to any third party. With your consent: Other than the cases above, we won’t disclose your personal information for any purpose unless you consent to it. Additionally, as discussed above, we will never sell or rent your personal information to advertisers or other third parties. Can I opt-out of providing information? You can always decline to share personal information with us, or even block all cookies. However, it’s important to remember that many of SchoolMagicBox's features may not be accessible, or may not function properly - for example, we may not be able to remember your language preferences for you. How can I access and manage my personal information? MagicBox aims to provide you with easy access to any personal information we have collected about you. If that information is incorrect, we give you easy ways to update it, or to delete it, unless we have to keep that information for legitimate business (e.g., we need at least an email address for your account) or legal purposes. Accessing Your Information: To request access to all your personal information we have on file, please contact us at In some cases, we won’t be able to guarantee complete access due to legal restrictions - for example, you will not be allowed to access files that contain information about other users or information that is confidential to us. We may not be able to fulfill requests that are unreasonably repetitive, require disproportionate technical effort or would be extremely impractical. Updating Your Information: You may update, correct, or delete some of your profile information or your preferences at any time by logging into your account on SchoolMagicBox and accessing your account settings page. You may have to verify your identity before you can do that. You may also, at any time, update, correct, or delete certain personal information that you have provided to us by contacting us at We will respond to your request within a reasonable timeframe. Please note that while your changes may be reflected promptly in active content, users that have previously accessed the content may still have access to old copies cached on their device or may have copied and stored your content. In addition, we may retain a backup copy of the prior version for a limited period of time or for legal purposes. How long does SchoolMagicBox keep information about me? We store your personal information for as long as it is necessary to provide products and Services to you and others, including those described above. Personal information associated with your account will be kept until your account is deleted, unless we no longer need the data to provide products and services, in which case we will delete prior to you deleting your account. Please note that we may have to retain some information after your account is closed, to comply with legal obligations, to protect the safety and security of our community or our Service, or to prevent abuse of our Terms. You can, of course, delete your account at any time, as per the "How can I delete my account?" section. What communications will I receive from SchoolMagicBox ? If you registered on SchoolMagicBox , provided an email or phone number to us, or otherwise opted-in to receive communications from us, we may send you messages and updates regarding your account, including privacy and security notices, updates regarding the Service, and information regarding products, features or services from SchoolMagicBox . These communications may include, but are not limited to, social media updates, SMS/MMS messages, push notifications, email, and postal mail. If you have an account with us, we’ll also use your email address to contact you for customer service purposes, or for any legal matters that arise in the course of business. If you invite another person to join you on SchoolMagicBox by providing their email address or phone number, we may contact them regarding the Service using the appropriate form of communication. If they would prefer not to receive our communications, they may opt-out using the “STOP” instructions contained in those communications. We may receive a confirmation when you open an email from us if your device supports it. We use this confirmation to help us understand which emails are most interesting and helpful. You can always unsubscribe from receiving any of our email or other communications whenever you’d like by clicking the “Unsubscribe” link at the bottom of any SchoolMagicBox email, by turning off push notifications on your device, or sending an email to Please note that if you do not want to receive legal notices from us, such as this Privacy Policy, those legal notices will still govern your use of the Website, and you are responsible for reviewing those legal notices for changes. What if I’m not in the U.S.? SchoolMagicBox is hosted in the United States. If you use the Service from the European Union, or any other region with laws governing data collection, protection and use that may differ from United States law, please note that you may be transferring your personal information outside of those jurisdictions to the United States. By using the Service, you consent to this, and to the use and storage of personal information in accordance with this Privacy Policy. Updates to Our Privacy Policy may modify this Privacy Policy from time to time. When changes are made, will indicate the modification change date in the "last updated" date at the top of the page. If we make any material changes to the policy, we will notify you in an email (sent to the email specified in your account profile) or in a notification on our website. We encourage you to periodically review this Privacy Policy to be informed of how is protecting your information. Your continued use of our website after a modification of our Privacy Policy indicates your consent to such modification.